“…Verily, in the remembrance of Allah do hearts find rest.” (13:28)

Remembrance of Allah indeed is the greatest virtue. (29:46).

O ye who believe, remember Allah much. And glorify Him morning and evening (33:42-43)

Remembrance of Allah is the foundation of all good deeds. Whoever succeeds in it is blessed with the close friendship of Allah. That is why the Prophet, peace be upon him, used to make remembrance of Allah at all times. When a man complained, “The laws of Islam are too heavy for me, so tell me something that I can easily follow,” the Prophet told him, “Let your tongue be always busy with the remembrance of Allah.” [Ahmad].

Remembrance of Allah the best of deeds
The Prophet, peace be upon him, would often tell his Companions, “Shall I tell you about the best of deeds, the purest in the sight of your Lord, about the one that is of the highest order and is far better for you than spending gold and silver, even better for you than meeting your enemies in the battlefield where you strike at their necks and they at yours?” The Companions replied, “Yes, O Messenger of Allah!” The Prophet, peace be upon him, said, “Remembrance of Allah.” (Tirmidhi,Ahmad)

Abu Musa Al-Ash`ari (May Allah be pleased with him) reported: The Prophet (PBUH) said, “The similitude of one who remembers his Rubb and one who does not remember Him, is like that of the living and the dead.” [Al-Bukhari and Muslim].

Zikr can be done anywhere and anytime
A person may ask, ‘How can we do Zikr all the time whilst we have so many things to do in life such as we go to work, feed the family, pay bills, etc.? Well, the answer to this is that, firstly, it is the Sunnah of Allah’s Messenger to work and feed the family which is rewarded by Allah and, secondly, that when a person is working or at school or wherever a person maybe this does not mean that he should stop remembering Allah while he is working, while he is serving his customers or while he is programming his computer.

In fact, the heart of the believer should be attached to Allah’s remembrance throughout his day to day activities such that he protects himself from falling in love with the materials and temptations of this world and that his love for Allah and His Messenger becomes stronger and stronger as time goes by. When a person begins to remember Allah all the time it is then that he becomes conscious of his actions.

Remember: in a place where people are oblivious to dhikr, remembrance of Allah is like being steadfast in jihad when others are running away. (Targhib, p. 193, vol. 3 ref. Bazar and Tibrani)

“… And the men and the women who remember Allah much with their hearts and tongues. Allah has prepared for them forgiveness and a great reward (i.e., Jannah).” (33:35)